Marketers have long assumed content shared by friends or other influencers carries more weight than paid placements. Now GE has some proof.
Why did President Barack Obama spend so little time on technology in his State of The Union address?
Pomegranate (aka POM8), recently partnered with indie band heavy hitters, Andy Ross of OK Go and Eytan Oren of Eytan and The Embassy to brand the new iPhone app, InBloom.
It's become something of an annual ritual over the last 10 years: an upstart web player throws away a massive marketing investment on an ad that will be forgotten or else remembered for the wrong thing, rather than the desired product, service or idea. Last year's Groupon Super Bowl debacle was just the latest installment.
Four Seasons VP-Marketing Susan Helstab talks about the company's new customer experiences and revamped website, which will incorporate user-generated reviews.
We’ve seen a lot of change in the media business over the last 10 years. One of the biggest evolutions was the formation of the media buying agency. These agencies were formed to aggregate buying power, derive value from planning and buying, create efficiency by reducing costs and expedite the overall process.
Time to get back to basics! Make sure you know these tips backwards and forwards to stay ahead of a Twitter crisis.
Mashable editor Chris Taylor argues that even the small dent in revenues that would be caused by a Facebook blackout, it would be worth it.
For those of us who weren't born with prerequisites for professional sports or rockstardom, entrepreneurship is probably the best bet for becoming fabulously wealthy before we hit our mid-life crises.
Looking to bring your website into 2012? Check out these four tips to make a big impact on your small business page.
Lewis Howes is a world record holder and former professional football player who got injured in his rookie season, lost everything and then used LinkedIn to become an Internet millionaire in 2 years. After hitting rock bottom and living on his sister’s couch for half a year, Howes turned to LinkedIn
Every Michigan needs its Ohio State, and New York City has been working hard to become Silicon Valley's.
Pomegranate, recently partnered with Nissan and Rogers Media to launch Canada’s Got Talent, the Canadian version of America’s Got Talent, on YouTube.
Once a company starts operating, brainstorming often falls by the wayside. But there's a cost to that—big ideas get missed and, unexpectedly, your team's morale may lag.
To some Freelancing sounds like the ultimate 'career destination'; the most common misconception into the life of a freelancer is that freelancers spend all of their time doing what they love. For those of us who have actually entered the ring as 'Professional Freelancers' we understand this not to be the case. Legal agreements, trademark paperwork, interacting with deadbeat clientele, taxation, sales, invoicing these are just a handful of the headaches a freelancer will have to deal with. The alternative of course is the Pomegranate Digital Agency model of...
An ad agency's job isn't just to create ads, but to provide advice and counsel. Achieving this level of of trust requires an honest relationship with clients.
Pomegranate signs on as digital agency of record for Bonavitas – a revolutionary nutritional supplement company providing all-natural products that enhance weight loss, energy levels and muscle recovery.
Major marketers talk about their resolutions for making the most of their company-ad agency relationship.
When it comes to a company's social media strategy, it's easy to get wrapped up in Facebook and Twitter. That's where most of the people are, after all. But for a more professional edge, LinkedIn is...
With the online ad world awash in impressions, added automation technology can only go so far, argues Undertone's Eric Franchi. It's time for more drastic measures.
