The Google Knowledge Graph is here...and search has just gotten smarter. What has changed? How will it impact your website?
Managing a company blog is a time-consuming process. Use these 4 time-saving ideas from Pomegranate to quickly generate new and relevant content for company blog posts which your readers will love!
According to a recent third-party industry trend analysis, Pomegranate’s creative and marketing strategies have helped develop the Dream Water® brand into a “significant digital presence with unprecedented speed”.
Drawbridge, a cross-device ad targeting startup, has emerged from stealth startup mode with an announcement of a $6.5M Series A round of funding led by Kleiner Perkins Caufield & Byers and Sequoia Capital.
The IdeaMensch survey of “63 Los Angeles Entrepreneurs To Be Proud Of” includes our very own, Grant Powell. Check out the full list to get a sense of the accomplished crowd he runs with!
Whether you’re running your personal Twitter or four social media networks for three different high profile clients, making even the smallest of mistakes can cost you a lot. At worst, you may even lose some of your following and possibly your job. The sad hard truth is, we all make mistakes. Even the biggest of brands or the best of editors—no one is perfect, we are human and we’ve all fallen victim to ridicule because of our errors. However, there are ways to prevent social media faux pas and there are always clever ways to recover from them.
If you’re looking to expand the reach of your professional and social networks, there’s no shortage of computer and smartphone tools promising to help you along.
Chime.In, VYou and Friendthem are working to improve the ways we meet, relate and communicate. Here are some quick introductions...
What’s your smartphone conjunction function? Some of us have numerous screens filled with games and social networking apps, while others keep it strictly business with online banking apps and various calculators. No matter how you choose the functionality of your mobile phone and the apps that it hosts, one thing for sure is that we live in a mobile app-driven world where a great majority of our daily life is now spent in the palms of our hands.
Don't "broadcast" your social media marketing messages -- and risk getting them lost in the noise. Break old habits by using these 3 tips as a way to begin supercharging your social media activities for optimal "engagement".
Reaching 20 billion blog posts and 50 million blogs, Tumblr has hit two major milestones the past few weeks. As perfect timing may find this opportunity to further market brands, Tumblr's mass treasure box of social data is finally open for real-time consumption.
Pomegranate is so excited to be working with Friendthem, an innovative location-based connectivity app which combines the convenience of online communication tools with the advantages of face to face meetings -- all with the added safeguards of deeply integrated privacy options.
The internet has changed the world, and the way people view traditional advertising continues to change along with it. Get the wind at your back by utilizing inbound marketing tactics to make yourself visible to clients already in search of your expertise.
Spawning as a two-day event in 1999 with an attendance of 25,000 people, Coachella has grown to become the crème de la crème of all music festivals. From music fans to Hollywood celebrities, everyone wants to be a part of Coachella and witness the novelty of all that it radiates.
Last week the Interwebs were in an uproar with Instagram opening its doors to Android users. As noted in our prior article, “the iPhone community is not happy about it.” With a surge of Instagram spam going viral with comments and photo-identity stealing, the world of Instagram had drastically changed. Just announced today, dropping an even BIGGER game-changer, Facebook has acquired Instagram for a whopping $ 1 billion dollars!
What was once exclusive only to iPhone users, almost becoming a mobile VIP party—Instagram has now opened its doors to Android users and the iPhone community is not happy about it. From elitists professional skaters, photographers and musicians—to lowbrow media and of course your immature crowd that just loves to hate and jump on any bandwagon, iPhone users have made it clear that these Android kids need to “kick rocks and scram.”
Although many brands have already taken a walk on the wild side and made the switch to the new Facebook Timeline, there are still thousands of brands who cringe at the idea of such an unwarranted change. As David Bowie sang, “Ch-ch-ch-ch-changes, turn and face the strain,” now big name brands are doing jus that—as their grace period is now up, they face the strain of the Facebook Timeline going into full effect, worldwide on March 30, 2012.
Pomegranate has signed on as digital agency of record for Engagement Media Technologies (EMT), an enterprise brand structured to empower global, real-time communication between individuals and brands that is facilitated through mobile and Web. In this creative role, Pomegranate will build and manage EMT’s revolutionary new mobile app., StringFly. StringFly's multi-faceted engagement components include three targeted areas, designed to reach specific markets.
Whether you're marketing a brand or business, or you’re an artist trying to build a broader social media presence via Instagram—there are plenty of successful strategies you can start implementing to get you a mass following thus landing your photos on the popular page.
By now, you may (or may not) have heard about the latest social networking buzz called, Pinterest. As a rapidly growing photo collecting and sharing site, Pinterest has reached over 10 Million U.S. monthly uniques faster than any standalone site in history—according to TechCrunch’s ... So, how can Pinterest help market your brand?
Steve Jobs (Image via Wikipedia) They’re exactly the kind of customers you want – engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck? Alex Goldfayn, author of the new Evangelist Marketing: What Apple, [...]
