Marketing Executive Mark Bilfield Joins Digital Agency Pomegranate as Partner and Advisor
January 27, 2011 by Traci McMurray
New York, NY (January 27th, 2011) – Pomegranate (aka POM8), a leading full service digital advertising and creative agency, announced today that notable marketing executive Mark Bilfield, a driving force behind various campaigns for Nissan, Public Storage, P&G, Canon and Toyota, has signed on as a strategic partner and advisor to the firm. Recipient of numerous advertising industry best in class awards including Belding Awards, DMA Diamond and Gold, ECHO and Dentsu International First Place; he is well known in the Los Angeles advertising community, in part due to his leadership as President of the Los Angeles Advertising Agencies Association and as Chairman of the 4A's interactive committee. Most recently Mark was responsible for overseeing the domestic and international marketing integration for the $5.5 billion dollar acquisition of Shurgard Self Storage into the Public Storage organization during his tenure as Senior Vice President, Chief Marketing Officer.
Mark also works with several clients via his consulting firm, Bilfield Marketing Intelligence.
POM8 is a full service digital agency and creative talent network that launched in 2008. The company's ideology is one uniquely focused around cultivating creative talent internally and maintaining a client-servicing benchmark of personalized service with attention to detail from an experienced team, with the added benefits of numerous strategic partners that encompass brand creation and development, digital, advertising, marketing, branded entertainment, packaging and retail development. The award-winning design team is an industry leader in strategic creativity; focusing on creating and seeding ideas® that go beyond traditional thinking to turn content into true business propositions.
Since opening the doors they have garnered quite an impressive roster of clients, including Google, Bosch, Hewlett-Packard, U2, Alicia Keys, Kraft, Toyota, Nestle, Verizon, Warner Bros, Electronic Arts, Tasty Brand Organic Foods, William Rast by Justin Timberlake, Wolfgang Puck and WildTangent to name a few.
"I am honored to be joining Grant and the POM8 team as an advisory partner in the company. They are literally reinventing the marketing communications business as a network agency with incredible proficiency in digital and social marketing. I believe that the teams’ combined experience in building and maintaining successful brands, dedication to clients, unmatched expertise in strategy, award-winning team of designers, and the concept of creating value through results will be a winning formula. I’m looking forward to working with such an innovative company and am expecting great things for our future," stated Bilfield.
As an independent marketing consultant, Bilfield brings over 30 years experience working with Fortune 1000 companies in a diverse range of industries. During his career, he has led the marketing for a diverse range of companies throughout the United States, Europe, Australia, New Zealand, Japan and the Government of Taiwan with marketing experience ranging from Public Storage, and while working for TBWA\Chiat\Day, Saatchi & Saatchi Advertising LA. Some of the industries for which Mark has a depth of experience include: Automotive (Nissan, Suzuki Motorcycles; BMW Auto and Motorcycles), Cameras (Canon USA, Fuji Photo Film; Olympus; Nikon), Upper Deck Trading Cards; Toshiba Computers; Mitsubishi Electronics; Australian Tourist Commission, KSL Resorts (LaCosta and LaQuinta), Pizza Hut, and more.
POM8 CEO, Grant Powell commented, "We are thrilled to welcome Mark aboard and are confident that he will be a valuable asset to POM8’s initiatives for substantial growth of the company and brand going forward. His proven ability to lead the development and execution of strategic marketing programs as a high-energy leader, brand builder, intuitive problem solver will make him a perfect fit into this uniquely entrepreneurial corporation who’s culture is built off of a meaningful goal of creating value for our clients and team."
About Pomegranate
Pomegranate (aka POM8) is a full service digital agency and creative talent network, launched in 2008 and located in Los Angeles and New York with satellite teams around the world.
Clients of POM8 enjoy personal attention to detail from an experienced team, with the added benefits of strategic partners that encompass brand creation and development, digital, advertising, marketing, branded entertainment, packaging and retail development. The award-winning design team is an industry leader in strategic creativity; focusing on creating and seeding ideas® that go beyond traditional thinking to turn content into true business propositions. www.Pom8.com
"Pomegranate is reshaping the way brands engage and respond to their audience by working and adapting in real-time to help you get the most out of your creative and marketing budgets."
PR Contact: Aileen Brody | 5W Public Relations |212.584.4328 | Abrody@5wpr.com
