Creating Brand Loyalty Through Social Media
February 7, 2011 by Traci McMurray
You may have noticed in many current advertisements, including television commercials, that companies are now driving their audience to a Facebook page, or the URL of a micro site dedicated to social engagement. A recent study reported that 72% of activity on Twitter is posting personal updates. Social media offers brands an opportunity to connect with their consumers on a personal level. This personal connection helps brands build customer loyalty, and and ultimately drive conversions.
With over 600 million users on Facebook and 175 million on Twitter, it's no wonder why instead of driving traffic to a brand's website in an effort to build an audience, companies are driving traffic to Facebook, Twitter and micro sites with built-in social functionality.
As quoted in the San Francisco Chronicle column "Super Bowl: Social media change advertisers' game", CEO Grant Powell states, "By using Facebook's platform, you're tapping into that audience instead of trying to create an audience. It creates brand loyalty and a connection that ultimately helps make a sale."
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