What's in A Name? Less Than You Might Think!
May 16, 2011 by Kevin Michael Gray
Sometimes opportunity knocks. Other times it requires a few cold calls.
Such is the case for wine distributor Kevin Mehra. Back in 2009, the Boston-based entrepreneur was looking for new wines to sell.
Source: 90+ Cellars
The staff of "Ninety+ Cellars" tastes all the wine it distributes, and often rejects batches that aren't up to par.
So armed with "Wine Spectator" and "The Wine Advocate", Mehra started cold calling wineries to see if any had extra wine to sell. He was pleasantly surprised.
"We were shocked at how many wineries had excess inventory," Mehra said.
A short time later, Ninety+ Cellars was born. Under the concept, wineries bottle their excess wine, but put a Ninety+ Cellars label on it. Ninety+ then distributes and sells the wine at a discount of 25 percent to 70 percent off the typical source winery price. READ THE FULL ARTICLE
