Starbucks Signs Lady Gaga for Social Media Promotion
May 23, 2011 by Kevin Michael Gray
Starbucks on Thursday will unveil a very high-octane ingredient it plans to temporarily stir into its coffee shops: Lady Gaga.
The world's biggest coffee shop chain and the woman who Forbes magazine on Wednesday named the world's most powerful celebrity, will announce that they are joining for a PR lovefest that will make Lady Gaga an over-the-top digital and promotional presence in Starbucks U.S. stores through June 3.
For Starbucks (SBUX), it's about trying to stay totally tuned in to the interests of its young but hard-to-reach demographic. For Lady Gaga, it's about reams of carefully orchestrated publicity in the one place where gobs of her fans likely hang out.
Lady Gaga has 32 million Facebook fans and 10 million Twitter followers, and earned about $90 million over the past year, Forbes estimates. Gaga also announced last week a PR link-up with FarmVille, the social network game. READ THE FULL ARTICLE
