6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business
June 7, 2011 by Kevin Michael Gray
Relevant and valuable content will attract a clearly defined and understood target audience.
Content marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospective clients. Educating your potential clients results in building your agency’s brand awareness and recognition as a thought leader and industry expert. The primary objective is lead generation for new business opportunities.
Here are 6 steps for using content marketing to attract prospective clients:
First, define your target audience
Second, determine what are their marketing and advertising challenges, “what keeps them up at night”
Third, create a blog as your central communication platform that becomes a repository of information, “a one stop shop” that provides consistent solutions, rich helpful content
Fourth, continually measure how well you’re doing and adjust as you go
Fifth, “Jump start” your blog’s traffic, accelerate its growth by repurposing content through other social media channels such as Twitter, Facebook, LinkedIn using third party tools to that help to make the process easy to manage and time efficient.
