Goodbye Print Advertising.... Hello Future!!!
August 8, 2011 by Kevin Michael Gray
The advertising boxing ring is a revolving door... From QR codes to sms to interactive facebook games the future is unpredictable. We would like to counter that truth with a prediction of our own... NFC and Augmented Reality are here to stay. Read Below.
Here we go! And check out some of the references below as well – Sprint is ALREADY making NFC ready phones!
via NFC Enabled Smart Poster for Basketball Wives on VH1 – YouTube.
This is the first NFC (near field communications) Smart Poster to hit the United States. The technology utilizes RFID for frictionless transfers from physical signage to mobile smartphones. The Android Nexus S is currently one of the only handsets to feature NFC but many phones are coming soon. NFC has been long awaited and could be a game changer to mobile advertising.?
