2 Ways You Shouldn't Pitch An Idea
August 8, 2011 by Kevin Michael Gray
It seems like everyone now of days has that 'million dollar idea.' The difference between those that have it and those that own it is the same difference between those that know how to articulate and inspire others to believe in the idea. Read below for a couple 'idea pitch' pointers.
Coming up with ideas is easy. Selling them to strangers is hard. Entrepreneurs and executives alike often go to great lengths to explain how their concepts are novel and profitable, only to be rejected. Avoid the same fate by steering clear of these
two approaches:
The pushover. Don't offer to change things at the slightest hint of disapproval. Caving in to criticism doesn't demonstrate flexibility; it shows you don't care about your idea. Instead, defend it.
The used-car salesman. Be persuasive, not unctuous. Don't act like everyone should think your idea is great. Be realistic about what your proposal will do for
your audience.
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