Web Presence Optimization: How Ppc Boosts Organic Traffic
August 17, 2011 by Kevin Michael Gray
Can PPC advertising help increase your SEO (search engine optimization)? We found this wonderful article written by B2C we had to share with you! Read below:
When it comes to optimizing your web presence, a recent study by Google confirms what most online marketing professionals have been insisting for years: search engine advertising helps – not hurts! – organic traffic volume. The findings in this report address a frequent concern of some advertisers who may question the value of PPC ads in conjunction with SEO efforts. With this study, the message is clear: if you are putting a lot of effort and resources on building an organic web presence that appears across search engine results pages, boosting your efforts with search engine advertising can give you immediate results and turbo-charge your organic traffic.?
