What’s In Your Name? Check Social Media Before Naming Or Rebranding
October 21, 2011 by Kevin Michael Gray
Naming a business is everything. Without the right name you could lose access to the right customer. Today's featured article comes from socialstrategy1.com and discusses the need for name search not only in the trademark, url, and competition field but also in the social media arena. Read more below:
From start-ups to rebranding, businesses often struggle to find the right name for their company or product. Is the name unique enough to differentiate us from the competition? Will clients easily be able to determine what our business is? But social media presents a new challenge when it comes to choosing a new name.
And Tungsten Branding President and Owner Phillip Davis on Social Media Today touches on it in his piece 5 SEO Strategies When Naming and Branding Your Company:
“Clear your company name across all the social networks.”
And it’s savvy advice considering that Netflix’s umpteenth public relations crisis this year was choosing a brand name, Qwikster, that was already being used on Twitter by a regular joe whose avatar was a pot-smoking Elmo. Phillip recommends a site like namechk.com to determine name availability on social networks.
From connecting with shareholders to engaging consumers, social media is an increasingly critical part of being successful in business and it’s only going to get bigger. According to the latest social media advertising statistics published by Gartner,
