One Way to Automate Your Online Marketing Efforts
November 8, 2011 by Kevin Michael Gray
I'm a huge fan of automating redundant tasks but I feel that there is a fine line of human touch and human interaction vs robotic tasteless interaction. Today's featured article comes from the beloved entreprenuer.com and offers some helpful suggestions on how to automate your online marketing efforts (to a degree). Read more below:
If news breaks about your business or the industry that your business is in, you most likely want to react, and be seen reacting, to it as soon as possible. Companies try to stay on both sides of this web marketing race by being so-called "thought leaders" in their industries, producing complex, deeply-produced and ultimately pricey Web content that tracks industry and company news. But this thought leadership strategy has a downside: Creating the content for even a modest blog is a full-time job, not to mention maintaining a Twitter feed and a Facebook page, while scanning the Web for news.
But there is at least one tool that aims to streamline the way businesses produce and publish content to support their Web marketing efforts. Curata is an online search curation and content posting tool that automatically gathers relevant articles and links from the Web and posts that content to a company's Website. It was launched last year, by Cambridge, Mass.-based marketing solutions firm HiveFire Inc. Related: 10 Tips for Better Content Marketing Considering how critical having an engaging Web news presence can be for businesses, we tested a trial version of Curata. For about six weeks, we applied Curata's capabilities to a sports technology blog we created ourselves by hand. Here's what we found: What is it: Curata is a combination search engine and Web publishing service that digs out relevant nuggets of online information -- similar to how Google finds news items, but only more sophisticated. The site, which is hosted by Curata and operates similarly to popular web publishing tools like TypePad, allows for original company blogs and other content to be mixed with the found online material.
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