Social Media Strategy Pomegranate Future of Agencies Future of Advertising Recruitment Agencies Agency Advertising Age

Today's featured article comes from forbes.com and shines an interesting light on agencies and the future.  What are your thoughts?  Do you agree?  Tweet about it #futureofagencies @futureagencies

 

Welcome to March 5, 2017. And on March 5, 2017, this is today’s front page of the New York Times through a tiny metadata chip implanted in our brains that allows us to access up-to-the-minute news and turn the page by blinking our eyes.

 

GLOBAL WARMING ENDED. ICE CAPS RETURN.

 

AIDS & CANCER CURES– EARN CO-NOBEL PRIZE.

 

WAR? WHAT’S THAT?

 

AGENCIES GAVE OUT BIGGER BONUSES THAN GOLDMAN SACHS.

 

Ahhh, what was that last one? Those of you in this space might think that sounds too good to be true. Why not? In this piece I get to give you my view of the future and what I believe it will hold. Not only do I think that this represents a realistic view of where our industry could be in 2017–I think that these headlines could actually have a bearing on the 2017 world news headlines I’ve put up. Let me explain why.

 

The future holds…the new agency model, the new client model and the new world model. What do I see as the new agency model of the future and how will that align with a new client model? And ultimately, how will both have the ability to feed into and help drive what I would call a new world model?

 

Let’s start with the new agency model. The agency of the future must do three things: It must have a new ideas culture, a new value culture and a new talent culture. The agency model of the future is built around the value of ideas. You might say there’s nothing new about this point. Our industry talks a lot about ideas.