Why Building a Business in a Boring Industry Can Pay Off
January 4, 2012 by Kevin Michael Gray
Sometimes the most money to be made is in the industries that are most neglected. If you or someone you know is looking to start a company why not look in the undesired industries. Today's featured article comes from mashable.com and features an interview with John Rydell founder of Meeting Burner 'Absurdly fast and easy meetings for everybody.' Read more below:
After MeetingBurner.com founder John Rydell talked with his friend Noah Kagan about his bright idea, Kagan deadpanned, “I don’t understand how anybody could get up in the morning and want to work on online meetings.”
Ouch.
But Kagan had a point: the world of online meetings just sounds, well, boring. It’s been done and it’s a crowded space. So why start a business in such a ho-hum industry? Because online meetings are boring and disrupting a boring market is a great way to build a business.
Do you remember cell phones before the iPhone? The entire segment was boring — BlackBerry was the most exciting company in the space because they let you email from your phone. Yawn. The mobile handset space was dominated by old, tired enterprise players that thought the status quo was just fine.
