search results for "Ad Age"
quot; Ad Age: What's changing about the online ad business? Ad Age: If social is the next frontier in targeting, where does that leave Google? Ad Age: Does this mean Google faces decline?...
We believe that entertainment, broadly speaking, is everything that you, or I, spend our hard-earned money on when we are not at work.
In the Ad Age DigitalNext blog, writer Glenn Engler proposes that social media is the new key to predicting sales. " What other major brands have seen a response -- good or bad -- due to social media? Find out in the full article....
Ad Age’s write up also shed light on Day’s personality with a quote from long-time Chiat/Day production manager Sid Salinger. ” In the words of ye olde dictionary.com: mer⋅cu⋅ri⋅al –adjective changeable; volatile; fickle; flighty; erratic: a mercurial nature. I think we’re all capable of harnessing aspects of Guy Day’s personality....
"We create personal experiences," said Susan Helstab, a 25-year veteran of Four Seasons. "It's about romancing the destination," Ms. Helstab said. Four Seasons is investing half of its marketing budget in digital, and letting users leave reviews on its website....
Today, with a team of both relative newcomers and company veterans, including lieutenant Wendy Clark, senior VP-integrated marketing communications and capabilities, Coca-Cola is it again. Diet Coke bypassed Pepsi to become the country's No. " There have been plenty of those this year. ...
When Flash Meets Facebook Pages: An Interactive Marketers Dream It wasn't that long ago that you couldn't visit a major website without being bombarded with, for lack of a better word, flashy Flash components. Before the new page redesign, page tabs were mostly left to FBML coding, which left much functionality to be desired. If your brand is looking to revamp ......
New Media Metrics Brings Brands and Media Together For Good Measure New Media Metrics just released information regarding their brand attachment index, a measurement of the media most loved by fans of brands. One great example is the Jet ......
The Social Media Soapbox There’s more to early adopters than just being first to buy a product. How to Engage Early Adopters For product marketers, the big question is how to engage early adopters to try and endorse their products. Google’s method is an extended beta period where users can help shape development of the final product by supplying feedback and ideas to Google’s ......
