Brand Cultivation Old Spice Brut Advertising

How to (Almost) Beat Old Spice-- The Brut Slap Method
November 15, 2010

How to (Almost) Beat Old Spice-- The Brut Slap Method The battle for American men’s arm pits is heating up. In the Pomeganda post How to Beat Old Spice -- the Best-Selling, Best-Smelling Brand Around, I explained why AXE’s latest effort isn’t enough to overtake Old Spice’s dominance in the men’s personal care category......

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Inbound Marketing - Providing Quality Information Draws Clients to You
April 16, 2012

This is precisely why

Social Media Strategy Digital Marketing Mashable David Jones Social Media

5 Key Shifts Happening Right Now in the World of Digital Marketing
June 1, 2011

5 Key Shifts Happening Right Now in the World of Digital Marketing   “We’re living through the social revolution, which is every bit as significant as the industrial revolution. Focusing his comments on the shifts taking place within his purview — the world of marketing — Jones pointed to five specific trends, offering a number of specific examples of how ......