search results for "Copywriting"
Copywriting Is Dead… Long Live Copywriting! " The opposing argument is that campaigns like "Just Do It" or Levi's "Go Forth" campaign which rely heavily on copy/content to get the 'message' across. Read the new article from adboardingpass.com below: Words are no longer sexy in advertising, (and they don’t get creatives promoted.)
Or these figures from Salary.com, a service that partners with Monster.com and Indeed.com.
For this week's post I'm outlining a few keys to writing good, customer-friendly copy. Write conversationally These days, the key to copy is writing in a conversational tone. Address the customer directly Write as if you were speaking with the customer face-to-face. ...
