search results for "Creativity"
Although obviously intelligent, he showed no special early aptitude. Intense Domain Knowledge Many believe that in order to be creative you must eschew conventional ideas and Einstein is often held up as an example. A Good Problem When he was a boy, Einstein daydreamed about riding on a beam of......
Create Heineken's Next Bottle Design - But You Have to Share the Credit Todays featured article showcases a delightful interactive marketing/branding campaign recently launched by Heineken in celebration of their 140th anniversary. Read more below: Creativity-online.com/video/player.swf" quality="high" bgcolor="#869ca7" width="480" height="270" name="player" align="middle" play="true" loop="false" allowfullscreen="true" allowscriptaccess="always" flashvars......
Read the article below: Much has been made of savvy marketers using "crowdsourcing" to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell's IdeaStorm, Starbucks' MyStarbucksIdea, The Netflix Prize and Lego's invite-only community. ......
Creative leaders continue the discussion on campaigns and question the merits of "storytelling. " Today's featured article comes from Creativity-online.com and discusses the art of story telling. We'd love to hear your feedback. ...
Kraft Starts New Form of Twitter Advertising Kraft has taken Twitter and the childhood game ......
16 Advertising Websites to Bookmark Today's featured article comes from underworldmagazines.com and offers 16 incredible advertising websites to checkout/bookmark. Do you have any websites you would like to ad? 1. adage.com 2. ......
Can Nike Popularize Running in China? Today's featured article comes while millions all over America are celebrating turkey, stuffing, and mashed potatoes. While sifting through the thousands of blogs that exist through out the advertising network, one stuck out in particular, Nike's attempt to popularize 'running' in China by taking ordinary people's stories that like to run and sharing them with a nation that views running as a punishment or lonely sport. ...
Here are 4 Time-Saving Ideas To Make Your Company Blog Work For You: 1 - Feature Your Brand Champions Who are your brand champions?
People exposed via sharing had a significantly bigger lift in positive attitudes toward GE -- associating the brand with such things as Creativity and innovation -- than people exposed via paid placements. Consumers exposed via sharing were also 83% more likely to rate GE "creative" than those exposed to the content via paid advertising on Buzzfeed. Obviously shared media has the advantage of ......
