search results for "Future of Advertising"
Co Creation and the Future of Advertising Agencies We've heard it for quite some time… the phrase 'co-creation' or 'co-create' but have you ever stopped to think. Today's featured article comes from ignitiongroup.com and discusses co-creation and the Future of Advertising agencies. Given the options for creative development that transcend the agency’s own creative department, agencies really have three basic choices when it comes to content creation: 1. Created......
Read more below: Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that's a little like Google's Goggles.
Don't Get Too Caught Up In Your Agency's Future What is the Future of Advertising? Todays featured article comes from Ad Age.com. Read below: If you're anything like me, the envisioning of your agency's future is never-ending. I'm tempted to set aggressive agency-branding objectives, new-biz goals and talent-recruitment targets, and then push the team to deliver ......
Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. 1. Own Your Voice, Don’t Share It. In 2011, we also saw consumers become more spending-conscious as opposed to simply price-conscious. ...
The Top QR Code Fails of 2011 QR Codes have been an interesting sight to see in the tech world. Looking back over 2011′s QR code campaigns, Mike McGuinness, VP of sales for QRblaster.com, a firm that generates QR codes, has identified five of the top QR Code fails of 2011. 3. The Washington Redskins This fail, which actually took place in......
AGENCIES GAVE OUT BIGGER BONUSES THAN GOLDMAN SACHS. The future holds…the new agency model, the new client model and the new world model. Let’s start with the new agency model. ...
Read the article below: Much has been made of savvy marketers using "crowdsourcing" to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell's IdeaStorm, Starbucks' MyStarbucksIdea, The Netflix Prize and Lego's invite-only community. ......
Can Nike Popularize Running in China? Today's featured article comes while millions all over America are celebrating turkey, stuffing, and mashed potatoes. While sifting through the thousands of blogs that exist through out the advertising network, one stuck out in particular, Nike's attempt to popularize 'running' in China by taking ordinary people's stories that like to run and sharing them with a nation that views running as a punishment or lonely sport. ...
Today, with a team of both relative newcomers and company veterans, including lieutenant Wendy Clark, senior VP-integrated marketing communications and capabilities, Coca-Cola is it again. Diet Coke bypassed Pepsi to become the country's No. " There have been plenty of those this year. ...
2. Food Prep: Practice your cooking skills in advance by viewing the Food Network’s Thanksgiving Live! 6. Vegetarian: There are plenty of healthy and
