search results for "Nate Winter"
Nate Winter, one of Pomegranate's contributors, worked on the 'Expert Valentine' campaign, featuring a highly sarcastic protagonist named Corey.
Consult the Wheel of Concept You’re pitching a deck of big ideas to your client tomorrow. Most creatives aren’t lazy enough to actually use the Wheel of Concept for client work, and most clients aren’t naive enough to be impressed by the results. So let’s innovate and develop new tactics—ideas that aren’t on the wheel. ...
Google Evolves from Search Results to Love Results A new page on Google's site doesn't care what you're searching for. My answer, "gibson les paul guitar," yielded all kinds of lovely results. by Google Is Google's What do you love?...
Branding It Old School Yesterday's Wall Street Journal featured a fascinating article about brands going retro with their packaging to grab consumer attention. (and Very Old) -- The Wall Street Journal) Brands like Cheerios, Tide, Pepsi and Doritos have seen new success with old-fashioned packaging designs. For April Fool’s Day ......
Declaring Bankruptcy for AmEx's Social Currency Campaign American Express has a new campaign that touts its membership rewards as "the social currency"-- having interpersonal value beyond what's on the price tag. A faceless crowd watching a band on stage. And with the explosion of social media, AmEx missed a big ......
Modern Family & Toyota Sienna: Product Placement Perfection If you're not watching ABC’s Modern Family, you're missing some of the finest network comedy since Arrested Development. On Modern Family, the Dunphy family's Toyota Sienna plays a regular, although low-key, part. This episode turns the Dunphy’s Sienna into a rolling billboard for family-run prostitution. ...
Awareness Natural disasters are big events. Prevention On an individual level, there’s nothing we can do to prevent a natural disaster. It’s about the relief of seeing a doctor and knowing you’re not at risk. ...
The Big Fat Greek Ad Campaign from Athenos Greek food brand Athenos has just launched a sharp new campaign around critical Greek grandmothers nicknamed Yiayia. All three ads from the campaign are posted on the Athenos YouTube channel. I applaud the work. ...
Corona Light Says Adios to the Beach, Hola to Well-Worn Territory For the first time ever, Corona is saying adios to the beach. Seeking to distance itself from its more established sibling, Corona Light is channeling a more hip, urban feel. Corona Light has drifted away from Corona Extra, but also from a meaningful ......
DirecTV: Opulence, I has it Comcast: Xfinity starring Jane Lynch Strangely, the two ......
