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5 Best Practices for Digital Marketers
January 3, 2012

  Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results.   1. Own Your Voice, Don’t Share It.   In 2011, we also saw consumers become more spending-conscious as opposed to simply price-conscious. ...

Seeding Ideas China Marketing China Advertising Marketing for China eMarketer

China To Become The No. 2 Ad Market In The World
August 17, 2011

  In 2010, that spot was held by Japan, where total media ad spending last year reached $34 billion.   Meanwhile, spending in China will increase by 14% in 2011......

Social Media Strategy Facebook Killed the MySpace Star Where did Myspace Go? Myspace vs Facebook

The Rise and Inglorious Fall of Myspace. Was it Inevitable?
June 28, 2011

"   Jackson still hustles for attention on the lower rungs of fame—he currently stars in season five of Celebrity Rehab, in which he battles his addiction to growth hormones for cable television viewers.   At its December 2008 peak, Myspace attracted 75.9 million monthly unique visitors in the U.S., according to ComScore (SCOR). "Myspace has become an eyesore for News Corp."   It's an ......

Marketing Growth

Facebook Ads Show Great Growth in 2010, But Don't Leave Your AdWords Behind
January 20, 2011

Facebook Ads Show Great Growth in 2010, But Don't Leave Your AdWords Behind The While Google can only tell location and search words for most of its advertising......