What Is America Saying on Twitter?

December 16, 2010 by Traci McMurray

Earlier this week we posted information from the Pew Internet & American Life Project that researched the demographics using Twitter and the amount of time spent using it. Going deeper, the study also found some even more useful information -- just WHAT are these people tweeting about?

For some it's what they ate for breakfast, dinner and lunch and for others it's sharing breaking news stories for other outlets. Check out the points below to see the results.

  •     72% of Twitter users in the sample said that they post updates related to their personal life, activities or interests. A total of one in five Twitter users (19%) said they post personal updates once a day or more.
  •     62% of those queried said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.
  •     55% of the Twitter users share links to news stories. One in ten (12%) do this at least once a day.
  •     54% of these Twitter users say they post humorous or philosophical observations about life in general, with 16% doing so on a daily bas.
  •     53% of these Twitter users use Twitter to retweet material posted by others, with 18% doing so on a daily basis.
  •     52% of these Twitter users send direct messages to other users, with 11% doing so on a daily basis.
  •     40% use Twitter to share photos with others, with 12% doing so at least once a day.
  •     28% use Twitter to share videos with others. Fewer than one in ten Twitter users (8%) do this once a day or more.
  •     24% use the service to tweet their location, with 7% of users doing so on a daily basis.

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