Facebook Buys Instagram for $1 Billion
April 9, 2012 by Sandra Burciaga
Last week the Interwebs were in an uproar with Instagram opening its doors to Android users. As noted in our prior article, “the iPhone community is not happy about it.” With a surge of Instagram spam going viral with comments and photo-identity stealing, the world of Instagram had drastically changed. Just announced today, dropping an even BIGGER game-changer, Facebook has acquired Instagram for a whopping $ 1 billion dollars!
The acquisition was announced this morning by Facebook CEO, Mark Zuckerberg, on Timeline. The sale, which is expected to close later this quarter, will bring the staff of Instagram to the social network.
“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”
Although, Zuckerberg’s statement implies that Instagram will remain an independently branded standalone app that’s separate from Facebook, once again, users aren’t happy. Already trending via Twitter across the United States, the hashtags #MarkZuckerberg, #Billion, and #Instagram have gone viral with everyone chiming in their two cents.
While many Twitter followers were expressing their disappointment about the merger, numerous high profile Twitter accounts were using the opportunity to poke fun.
The popular music supervisor, Scott Vener (Entourage, How To Make It In America, 90210, Broken City) Tweeted the following: “Dear Facebook and Instagram, with all that money you got, lets make a pact, polaroids never die? deal? #instagram.”
Meanwhile, tech personalities such as, Paul Stamatiou, took a comedic economic approach with his Tweet: “After doing some @instagram math, @facebook just paid 2 cents for each of my instagram photos. (~$28 per user, and i have 1398 photos there).”
With users already disappointed with the Android invitation, those same users are even angrier. Concerned about privacy, “big brother” and Instagram never being the same again—numerous users have already taken to deleting their accounts. Today, Mashable posted a helpful article, “Deleting Your Instagram Account? Here’s How to Save Your Pics”—for those that decided to disconnect all ties from the unique photo sharing app they once loved. Click here to read the post.
To read more about Facebook buying Instagram, visit TechCrunch for the full article.
~ Written by Sandra Burciaga - Digital Marketing Manager at Pomegranate